Strategic Marketing Partners
Some time ago, a recruiter for one of the large executive search
firms interviewed me for a job opportunity. He asked me to consider
my life anew on a blank canvas and describe my ideal job. I answered
that I wanted to own a company that helped individuals and companies
tap into their own natural talents in order to be more successful
in building their business.
In spite of my candid answer, I was offered the position but chose
instead to build the vision I understood that day - NewOz - a representation
of the true power of partnership.
I am a senior-level marketer with strong credentials but that's
not why CEOs say they hire my company. They say it's because I'm
not - excuse the expression - "artsy-fartsy." They view me as a
strong business advisor offering creativity that is grounded in
the realities of business management. Ah…nearly 20 years of management
and marketing experience within the financial and professional services
industries apparently kept my creative side fueled!
Strategy plus execution = results. I believe you must plan, plan,
plan, especially for follow up. Time after time, I see significant
dollars invested in launching new business lines or in creating
product awareness through seminars or trade shows with no plan for
follow up - the part where you get the ROI! Consequently, I ensure
followup and execution are built into every Business Growth Plan.
Without follow up, the plan is not complete. This is not magic,
yet the results often seem to be.
When developing the programs to Find and Keep Clients, I realized
I often wear several hats for my clients: exciting hats of great
detectives, architects and coaches to the more pragmatic hat of
trusted advisor. I often create the vision while using market research
as a valuable guide. It's my job to co-create, inspire and let my
clients own their plans - with all the accountability and recognition
that allows. If my client doesn't help build the plan, he/she won't
have the passion or energy to execute. I offer the strategic guidance
and I coax out the depth of my client's strengths. Together, we
create a customized plan of action that includes follow up, accountability,
and our coaching to ensure the execution stays on track.
Our business is built around our ability to help clients achieve
financial success. Interested?
- 20 years
management, marketing, consulting experience
Senior Manager and Regional Marketing Consultant with Deloitte
& Touche LLP
manager for two large financial institutions
- Degree earned:
B.A. in Speech and Communications from Louisiana State University
- Knows where
the box is but thinks outside it anyway